Pabst Blue Ribbon Celebrates 175 Years of Creativity and Design by Launching Art Can Contest and AR Can Experience
Art Can Contest Will Be Judged in Collaboration with Juxtapoz and Put Original Art on Over 30 Million Cans
Pabst Blue Ribbon has always been a brand that has championed the doers and creatives, those who wear their hearts on their sleeves, with the blue ribbon serving as a badge of honor and inspiration for over 175 years. What better way to celebrate this milestone than with the iconic Pabst Blue Ribbon can? Today Pabst Blue Ribbon launches its annual Art Can Contest, in search of the brand’s next creative force, and showcases past winners contest through a unique AR can experience created in partnership with LA-based agency Party Land.
The AR experience allows anyone to hold up a 16oz art...